News

Coke is it at LeMay – America’s Car Museum

Coca-Cola® named ‘Preferred Soft Drink’ at Tacoma, Wash. museum that’s set to open in June 2012

Jul 28, 2011

TACOMA, Wash. (July 28, 2011) – Things go better with Coke, especially at LeMay – America’s Car Museum (ACM),  which today signed a five-year sponsorship agreement with Coca-Cola® to be the “Preferred Soft Drink” throughout the nine-acre campus that’s set to open in June 2012.

“Coca-Cola is a 125-year-old authentic American icon and the world’s favorite soft drink by far, with 1.7 billion servings a day in 200 countries,” said Dominic Dobson, ACM’s chief development officer. “Incidentally, both Coke and the automobile were born in the same year – 1886 – so there’s a definite tie-in with the museum, classic cars and family fun.”

The centerpiece of the Tacoma, Wash. facility, located 25 minutes south of Seattle and in the shadow of Mt. Rainier, is the 165,000-sq.-ft., four-level museum that’s dedicated to showcasing America’s love affair with the automobile. Coke products will be offered throughout the site, which includes 15 galleries, a 3.5-acre show field, theatre, café, banquet hall and meeting facilities.

“Museum goers will see incredible cars at ACM, and then be able to enjoy a refreshing Coke and other Coca-Cola products,” said Cheyenne Whitezel, Coca-Cola market development manager. “No doubt about it, ACM and Coke will make a classic combination.”

About LeMay – America’s Car Museum
LeMay – America’s Car Museum in Tacoma, Wash., explores how the automobile has fulfilled a distinctive role at the core of the American experience and shaped our society. The spacious Museum with rotating exhibits is designed to be the centerpiece for automotive history as well as an educational center and library. The nine-acre campus also contains a 3.5-acre show field, theatre, café, banquet hall and meeting facilities. To become an ACM member, volunteer or make a donation, visit www.lemaymuseum.org.
 


Official Providers

State Farm Mutual Insurance Company Napa Auto Parts AAA Washington Titus Will Automotive, Inc.
Hagerty Insurance Arscentia, Inc. BMW Northwest Bardahl
BNY Mellon Wealth Management Coca - Cola Columbia Bank Flex-a-lite Consolidated
Getty Images, Seattle Griot's Garage Hedges Family Estate Hemmings
Inde MotorSport Ranch Mazda Raceway Laguna Seca Michael Craft Photography Microsoft
Hotel Murano New York International Auto Show Olympic Eagle Distributing Pacific Raceways
Passport Transport Puyallup Tribe of Indians Charitable Trust Sameday Scratch and Dent Repair Seattle International Auto Show
SiteCrafting, Inc. Sports Car Market Magazine TriArc True Collection
U.S. Bank Washington Liftruck, Inc. Washington State Independent Auto Dealers Association




« Back to Headlines