LeMay-America’s Car Museum Celebrates Volkswagen Innovation with New ‘VeeDub Exhibit’
Exhibit will display fully-restored and original vintage vehicles that represent brand long recognized as the “people’s car”
Tacoma, Wash., January 8, 2014 – LeMay – America’s Car Museum, a non-profit organization chartered to preserve and interpret the history and technology of the automobile, has partnered with Volkswagen of America, Inc. to celebrate the brand’s rich history of innovative technology and elegant designs with the new “VeeDub – Bohemian Beauties” Exhibit. Beginning Jan. 11 through April 5, the museum will showcase 25 vintage models from both Volkswagen and local car collectors in the Seattle-Tacoma area.
“We are excited to collaborate with Volkswagen to celebrate a car brand that has defined a culture of customization and entrepreneurship,” said David Madeira, president and CEO, LeMay – America’s Car Museum. “Themed exhibits offer a fun way for car enthusiasts to take a trip back in time to experience the cars they have cherished and that have had such an impact on our culture.”
Known for its seamless pairing of unique styling and accessible technology, Volkswagen, which is German for the “people’s car,” embodies the self-expression of several generations of Americans. The brand’s approach to automotive technology has created an ideal platform for customization that eventually extended to buses, dune buggies, kit cars, and Formula Vee racing, and continues to be a major driver in the brand’s success.
“This collection represents the rich heritage of the Volkswagen brand not only in the United States, but worldwide,” said Clark Campbell, general manager shows and events, Volkswagen of America, Inc. “We’re honored to showcase these historic VW models, at Lemay-America’s Car Museum and excite the visiting car enthusiasts.”
As part of the partnership, Volkswagen has provided the following three rare vintage cars for display during the exhibit:
· KdF-Wagen — Only a handful of KdF-Wagens were produced between 1941 and 1945 and this particular vehicle was produced in April 7, 1943. Containing more than 95 percent of the original KdF-parts, the fully-restored vehicle on display is the eighth-oldest Beetle known to exist in the world.
· Panel Delivery Type 2 — The “Panel Delivery” model is an ideal vehicle for loading and transporting cargo with its large double cargo doors and low floor. Some of the first cars to reach the United States were dispatched to support the VW service network across the country in the mid-1950s and was a popular commercial vehicle for small businesses, such as service and repair shops.
· Wedding Car Beetle — Upon seeing the uniquely converted wrought-iron bodied Beetle being used for private weddings around Mexico in the 1960s, Volkswagen de Mexico built two more to be used as display vehicles for its sponsorship of the 1968 Olympic Games. The vehicle on display at the museum was built on a new 1968 chassis and given to the United States Northeast distributor.
In addition, Volkswagen will also provide another vehicle to be featured in the “Alternative Propulsion” Exhibit, a display that demonstrates the evolution of what has become the modern day electric and hybrid car:
· Jetta LSR Hybrid — After becoming the world’s fastest hybrid at Bonneville in August 2012, the Volkswagen Jetta Hybrid LSR returned to Salt Flats last October and broke the Southern California Timing Association’s (SCTA) H/PS land speed record.
The Veedub Exhibit will open to the public on Jan. 11 at 10 a.m. In addition to the display, the museum will also incorporate Volkswagen-related interactive content in its new Family Zone space, which debuted as a family destination last month. Museum members are also invited to the Club Auto Tacoma on Jan. 11 for a special movie marathon showing of the 1969’s The Love Bug, 1977’s Herbie Goes to Monte Carlo and 2005’s Herbie: Fully Loaded.
For more information on the exhibit, visit http://www.lemaymuseum.org/events.php?eid=1277.
About America’s Car Museum (www.lemaymuseum.org)
State Farm Presents LeMay – America’s Car Museum, which opened June 2, 2012 in downtown Tacoma, Wash., explores how the automobile has fulfilled a distinctive role at the core of the American experience and shaped our society. The spacious Museum with rotating exhibits is designed to be the centerpiece for automotive history as well as an educational center and library. The campus, located adjacent to the Tacoma Dome, also contains a 3.5-acre show field, theatre, café, banquet hall and meeting facilities. To get information on museum hours, becoming an ACM member, volunteer opportunities or to make a donation, visit www.lemaymuseum.org.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, and Touareg vehicles through approximately 630 independent U.S. dealers.